Refold

HUNCHO REDESIGNED THE REFOLD WEBSITE, AND THE CHALLENGE WAS TO TURN THAT REDESIGN INTO A FILM THAT COULD COMMUNICATE THE BRAND, VISION, AND THINKING BEHIND THE WORK. AS ART DIRECTOR, I LED THE FILM FROM CONCEPT TO DELIVERY: DEFINING THE VISUAL DIRECTION, DEVELOPING THE STORY, STORYBOARDING THE SEQUENCES, DESIGNING THE VISUALS, AND ANIMATING THE FINAL PIECE. I HAD TWO WEEKS TO TAKE THE IDEA FROM A BLANK PAGE TO A FINISHED FILM. THE GOAL WASN’T JUST TO SHOWCASE THE NEW WEBSITE, BUT TO DISTILL ITS ESSENCE INTO SOMETHING IMMEDIATELY EYE-CATCHING AND ATTENTION-GRABBING, WHILE KEEPING EVERY VISUAL ALIGNED WITH REFOLD’S BRAND AND THE VISION BEHIND THE REDESIGN.