Loftey
LOFTEY IS AN ONLINE NYC BROKER DOING SOMETHING THE INDUSTRY LARGELY AVOIDS NO BROKER FEES, NO FINE PRINT, NO GAMES. THEY NEEDED A BRAND VIDEO THAT TOLD THAT STORY: WHERE THEY CAME FROM, WHAT THEY STAND FOR AND WHY RENTING IN NEW YORK DOESN'T HAVE TO FEEL LIKE A BATTLE. THE RESULT IS A COLLAGE-DRIVEN FILM THAT MOVES AT 12FPS ENTIRELY THROUGH CUT-OUT ANIMATION TACTILE, WARM AND UNMISTAKABLY NEW YORK.
LOFTEY IS AN ONLINE NYC BROKER DOING SOMETHING THE INDUSTRY LARGELY AVOIDS NO BROKER FEES, NO FINE PRINT, NO GAMES. THEY NEEDED A BRAND VIDEO THAT TOLD THAT STORY: WHERE THEY CAME FROM, WHAT THEY STAND FOR AND WHY RENTING IN NEW YORK DOESN'T HAVE TO FEEL LIKE A BATTLE. THE RESULT IS A COLLAGE-DRIVEN FILM THAT MOVES AT 12FPS ENTIRELY THROUGH CUT-OUT ANIMATION TACTILE, WARM AND UNMISTAKABLY NEW YORK.
Client
Loftey
DELIVERABLES
Photography Branding
Year
2023
Role
Creative Direction | Motion Designer
